Email is the single biggest marketing opportunity for any organization. It converts 40x better than social media, on average has a 4,300% ROI and has been the largest revenue source for ecommerce and nonprofit organizations for over a decade. And surprisingly, it’s one that a lot of marketers don’t leverage to the fullest.
Some Quick Questions For You
- Do you have a subject line and preheader strategy?
- Do you break your users into meaningful segments to make sure you are sending customized content?
- Do you know how many of your subscribers open emails on mobile devices vs desktop?
- Do you have a measurable conversion metric in place for every email that you send?
- Do you know the optimal send day and time?
It’s fine if you answered ‘no’ to any of those questions. There are lots of moving parts to understand and the tech evolution means the rules are always changing.
Here’s How I Can Help
Strategy
- Development
- Audit
- Implementation
Analysis
- Annual review
- KPI development
- Goal setting
Design
- Development
- Audit
- Implementation
Amazing platforms like MailChimp, Emma, Constant Contact and Silverpop have made it possible for organizations to create and execute any email marketing strategy they can dream up. It’s empowering and really awesome in a lot of ways. But it can also be reckless and underperform if not done well. It’s a lot like the way Home Depot and Lowes make it really easy for homeowners to find everything you need to remodel your kitchen – but when the stakes are high, you should involve a professional.
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